How Emotion Wins Hearts and Builds Loyalty
Step into this engaging, in-person workshop and discover the key to turning everyday customers into passionate brand champions. Together, we’ll explore how leading brands around the world spark emotional connections through humanization, personalization, and trust while grounding their approach in consistency, relevance, and innovation. Through interactive discussion, real-world case studies, and guided exercises, you’ll learn how to apply the core ‘Brand Love Drivers’ and navigate ‘The Eight Brand Love Stages’ to deepen loyalty and drive advocacy for your brand. In this session, you will:
- Identify the emotional and rational ‘Brand Love Drivers’ that matter most to your audience and how to integrate them into your brand strategy.
- Analyze international brand case studies that show the business impact of emotional connection and trust while applying them to your small business.
- Apply The Eight Brand Love Stages model to map your customer journey and design meaningful, lasting engagement.
By the end of the session, you’ll walk away with actionable insights and tools to strengthen your brand’s connection with its audience, ensuring it not only stands out but stays top of mind in a crowded, fast-moving market. Special Gift for Attending All in-person participants will receive a free copy of the author’s book Brand Love at the session. It’s our way of saying thank you for joining!