When Total Glamour Beauty supply opened in 2021, business was slow. “Working with Oakland Thrive gave me the clarity and support I needed to grow my business with confidence. As my business continued to evolve, I found myself juggling operations, marketing, and planning—but through ongoing guidance and access to the right resources, I was able to make more strategic decisions and strengthen my overall foundation. From marketing support to connections around capital and business planning, I’ve been able to move forward with more focus and be less overwhelmed. I truly feel like I have a partner in my business journey—I’m not doing this alone anymore.” said Tara Smith, founder and owner of Total Glamour Beauty Supply.

