As a Partner / Business Strategy at UP Advertising, LLC, Alejandra Pelaez has over 23 years of marketing experience in connecting brands with the Hispanic market through various media. She is a certified National Minority Business Enterprise (NMBE) and a recognized leader in developing successful strategies for non-profit and private organizations.

At UP Advertising, LLC, Alejandra has achieved multiple awards and recognitions, such as Hispanic Agency of the Year by GHCC (2020) and SBA Emerging Leader Class of 2021. She has also fostered and maintained strong relationships with clients such as The Coca-Cola Company, Walgreens, and Fanta. During the pandemic, she doubled the company's growth and generated 15 direct jobs, with a goal to double that figure by the end of 2022. Alejandra is passionate about serving the Hispanic community and has contributed her talent to various organizations such as Latin American Association, Georgia Hispanic Chamber of Commerce, and St. Vincent de Paul Georgia.