Market Like a Local: Telling Your Story to the Right Audience is an in-person, hands-on marketing workshop designed to help small business owners clarify what makes them different—and communicate it in a way that attracts the right customers. Led by Jordette Applewhite, this session will guide participants through identifying their “local advantage,” tightening their message, and turning their story into simple, usable marketing language for social media, networking, and everyday conversations. Attendees will leave with a clearer elevator pitch, a stronger understanding of their target audience, and a few ready-to-use story prompts they can apply immediately.
