This strategic workshop is designed to help business owners evaluate the effectiveness of their marketing initiatives through a data-driven lens. Participants will learn how to set measurable goals, identify high-performing marketing channels, and track essential metrics such as ROI (Return on Investment) and Customer Lifetime Value (CLV). The session will also cover how to align marketing spend with business objectives, optimize resource allocation, and make informed decisions that support sustainable growth. Attendees will leave with practical tools and frameworks to better understand marketing performance and drive meaningful results.
