Perfect Fit: Defining Your Buyer with Precision
Join the National Association of Women Business Owners (NAWBO) Greater Detroit and Oakland Thrive for this fast-paced, hands-on workshop. Take the guesswork out of customer acquisition. Defining Buyer Personas is the first workshop in the 3-part Precision Prospecting™ series, empowering entrepreneurs to strategically identify, categorize, and deeply understand their ideal prospects. Learn a practical, step-by-step process for crafting in-depth buyer personas that go far beyond basic demographics—capturing the key behaviors, motivations, goals, and challenges that truly drive buying decisions. Along the way, discover how to uncover hidden insights from your market, refine your targeting, and speak directly to what matters most to your audience. By the end, you’ll know exactly who your best prospects are, why they buy, and how to connect with them effectively.
