Understanding what’s happening on your website doesn’t require a tech degree, but if you want to grow your business effectively, you must know your numbers and what they mean.
In this workshop, we’ll break down website analytics into clear, actionable insights that small business owners can use right away. Whether you’re trying to get more customers, improve your website, or just understand where your traffic is coming from, this session will give you the clarity you’ve been missing.
You will learn:
- Dive into core tools and platforms like Google Analytics, Google Search Console, Meta Pixel, and more.
- Understand what data is available and how to access it.
- Learn how to track meaningful trends, understand basic traffic sources, and recognize patterns that connect directly to sales, leads, or missed opportunities.
This is a perfect entry point for anyone who wants to make smarter business decisions but feels overwhelmed by data. You’ll leave with a better understanding of your digital footprint, what metrics matter most, and how to take your next step with confidence.
