I am innately curious and passionate about delving into consumers' minds to uncover their wants and needs. I founded Unmuted Consumer Insights in 2013 to help organizations better understand their customers, enabling them to make confident, impactful decisions and drive success.

With over 25 years of global market research experience, I have helped numerous companies enhance product development, assess brand strength, define customer segments, test product usability, and more. I hold a Bachelor of Science in Business Administration from Oakland University and an MBA from Wayne State University. I am also a graduate of the Goldman Sachs 10,000 Small Businesses program.