Making business decisions can feel like a guessing game—especially when you don’t have all the information you need. This session is designed to help small businesses bring clarity to that process. In this workshop, we’ll walk through a simple research framework that helps you ask the right questions, find the answers that matter, and use what you learn to move forward with confidence. Whether you’re thinking about launching something new, reaching more customers, or making changes to how you operate, this session will give you practical tools to support smart, strategic decisions.
